Endorsement Coaching for International Founders
Get Endorsement Ready for the UK Innovator Founder Visa
Expert coaching from a former Home Office-approved endorsing body reviewer. Whether you need strategic positioning, criteria preparation, or comprehensive guided support - find the right level of help for where you are now.
1,100+
Applications Received
7%
Applications Endorsed
95%
Our Success Rate
30%
DIY Success Rate
Which Service Is Right for You?
Choose the statement that best describes where you are right now.
"I'm nearly ready to apply - I need help with positioning and timing."
You likely need a Strategy Session or the Endorsement Readiness Programme.
"I know I have a weakness in one specific area of the criteria."
A Criterion Masterclass or Interview Readiness Session may be right.
"I need to build my evidence base properly before I'm ready."
You likely need a Strategy Session or the Endorsement Readiness Programme.
"I want expert guidance through the entire preparation process."
The Endorsement Readiness Programme or Complete Success Package is for you.
"I'm not sure where I stand or what I need."
You likely need a Strategy Session or the Endorsement Readiness Programme.
Endorsement Readiness Services
From targeted criterion support to comprehensive guided preparation.
Payment unlocks your calendar booking link.
Targeted Support - Address Specific Gaps
Diagnostic Conversation
Free 30-Minute Call
Free
For founders at any stage who want honest guidance on where they stand and what they need - before spending anything.
30-minute 1:1 video call
Honest assessment of your readiness
Personalised service recommendation
No obligation, no sales pressure
Self-Paced Learning
Criterion Masterclass
£97
Per Criterion
For founders who know their weakness is in Innovation, Viability, or Scalability and want deep understanding of what endorsing bodies actually assess.
Video modules from 1,100+ reviews
Criterion-specific templates
Real examples of what works (and what doesn't)
Choose: Innovation, Viability, or Scalability
Self-Paced Bundle
Criteria Foundations
£197
For independent learners who need to understand all three endorsement criteria. Covers everything in the Masterclasses at a bundled rate.
All three Criterion Masterclasses included
Complete criteria education framework
Templates and worked examples
Self-paced - work on your own schedule
1:1 Coaching — Expert-Led Sessions
1 × Coaching Session
Interview Readiness Session
£297
For founders whose weakness is interview and application readiness. Includes AI-powered business plan assessment followed by mock interview with expert feedback.
AI business plan benchmark assessment
Mock endorsement interview
Detailed feedback on weak points
Prioritised action list
1 × 90-Minute Session
Strategy Session
£297
For founders who are ready or nearly ready to apply. Focuses on endorsing body selection, application timing, positioning your strongest evidence, and building your submission plan.
90-minute deep-dive 1:1 session
Endorsing body fit analysis
Timeline and validity window mapping
Written submission action plan
Most Popular
12-Week Group Programme
Validation Cohort
£497
For founders with significant gaps who need structured, guided evidence-building - not just theory. You'll do the actual work alongside fellow founders with accountability and expert input.
12 weeks guided validation work
Customer interviews, financial projections, scalability planning
Peer accountability with cohort
Expert guidance throughout
For Serious Founders
Comprehensive guided support for founders who want expert guidance through the entire preparation and submission process.
4 × 1:1 Sessions Over 8–12 Weeks
Endorsement Readiness Programme
£997
For founders who recognise their gaps and want expert guidance to address them thoroughly - not piecemeal, but systematically.
4 × 60-minute 1:1 coaching sessions via Zoom
Business plan review and refinement
Interview preparation with AI assessment
Endorsing body selection strategy
Ongoing async support between sessions
Payment unlocks booking for all 4 sessions
Everything — Nothing Left to Chance
Complete Success Package
£1,497
Our most comprehensive offering. Includes every service (even components you may not need) so nothing is left to chance in your preparation.
Criteria Foundations (all 3 masterclasses)
Validation Cohort access
Strategy Session (90 minutes)
Interview Readiness Session
Priority async support throughout
Best value for founders who want everything covered
Not Sure Which Service You Need?
Take the Endorsement Readiness Assessment. In 15 minutes, you'll get a detailed score across six categories with personalised recommendations for exactly where to focus your preparation.
Includes detailed scoring, category breakdown, and tailored service recommendations
Still Have Questions?
Book a free 30-minute call. No obligation, no sales pressure - just an honest conversation about where you stand and what makes sense for your situation.
Common Questions?
How does booking work after I pay?
After payment, you'll receive a calendar link to schedule your session(s) at a time that works for you. For multi-session packages (the £997 programme), you'll book each session individually as you progress.
What's the difference between the Strategy Session and Interview Readiness Session?
The Strategy Session focuses on application positioning — which endorsing body, when to apply, how to present your evidence. The Interview Readiness Session focuses on your ability to defend your application under questioning, including an AI-powered business plan assessment and mock interview.
When does the next Validation Cohort start?
Cohorts run quarterly with a minimum of 6 participants. Register your interest and you'll be notified when the next cohort is confirmed. Current expected start: April 2026.
I've already taken the Endorsement Readiness Assessment. Should I use this page?
Your results page includes personalised recommendations based on your scores. If you've already taken the assessment, follow the guidance on your results page — it's more tailored than this general overview.
What makes your coaching different from an immigration lawyer?
Immigration lawyers handle the legal application. As a serial startup founder and angel investor, I understand how to help you pass the endorsement stage - the business assessment that happens before you can even apply. Having reviewed over 1,100 applications as part of a Home Office-approved endorsing body, I know what the assessment actually looks for versus what public guidance states.
What if I'm not ready for any of these services?
Start with the free 30-minute call. If it turns out the Innovator Founder route isn't right for your situation, I'll tell you that directly. An honest redirect now saves you the non-refundable £1,000+ endorsement fee.
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Company number SC536976. Registered in Scotland.
Disclaimer: Individual results will vary. The Startup Race Preparation Programme and Foundations Course do not guarantee investment or business success. This course provides educational resources designed to help founders build traction and improve their chances of securing funding.
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